Number planning and phasing planning with channel partners:
Achievement of Sales & ECO Target (Key Performance Indicators)
Every territory basis growth over LY or RR has defined targets for sales and important KPI’s .
Incentive for TSI’s is based on achievement of these KPI’s.
New product launches
All new products launched have certain distribution , volume and Visibility related parameters to be fulfilled. TSI’s are key sales people for perfect execution of a successful launch.
Channel Management: In India, there are two modes of distribution: Modern Trade and Traditional Trade both of these channels have channel Partners (Distributors ). These distributors are in direct control of TSI’s and all business related information and sustainable ROI’s for them via our sales is ensured by TSI’s.
Coaching and Training of DBSRs:
DBSR(Distributor sales representatives) are trained on how our products are to be sold(right way of making call), scheme calculation, visibility aspects and finally payment collection.
Timely submission of DB Claims/Reports:
Every month certain schemes are extended on products, Claims of these schemes and claims for visibility run drives are prepared at end of month and submitted. TSI’s ensure tracking of claims and their remittances.
Promotional Activities:
Instore Promotions, Home to home programmes and institutional Promotional activities are all taken care of by TSI’s.
Market/Sales Analysis:
Tracking sales and then analysis of trends basis LY and RR is very essential for planning on key micro’s. TSI are responsible for analysis of these key trends in sales
