Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)