Business Integrity, Customer Satisfaction, Employee Involvement, Culture of Excellence, Responsibility, Professionalism and Service Mindset.
Any Bachelor's Degree with Specialization in Digital Marketing / PG degree with Digital Marketing is an added advantage.
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Draft and implement keywords, meta-tags and Cornerstone words
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyze competitor advertising links