Establishes marketing goals based on past performance and market forecasts
Overseas current offerings and comes up with initiatives for new products or services
Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
Works with marketing staff to develop detailed marketing plans for all media channels and sales teams
Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
Works within the department budget to develop cost-effective marketing plans for each product or service
Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives.
Managing the design and production of promotional materials, such as websites and brochures